Over the last several years the world of Ecommerce has exploded, making ways for companies both big and small to enter the marketplace to sell their goods and services globally. As a result, millions of packages are being sent by mail each day. A substantial portion of those packages containing hard to recycle plastics and other materials end up in landfills and leave many businesses and consumers with a fear that the newfound convenience of Ecommerce will cause irreparable harm to our planet. Luckily, the industry has already begun taking steps towards more sustainable packaging solutions with a 44% Sustainable Products Spend Increase (totaling $290 billion) in 2021 alone. By 2028, the forecasted spending will be $441 billion! 

Besides the obvious positives to the environment, why should you invest in more sustainable packaging options and research? The answer: its what consumers want! According to Boston Consulting Group, an international strategy and general management consulting firm whose mission is to help leading corporations create and sustain competitive advantage, 75% of consumers consider sustainability a key factor in their purchasing decisions. In fact, a lot of data over the last couple of years supports that consumers are motivated by sustainability: 

• 37% increase of all web searches related to sustainability (Lyst, 2020)

• 85% support sustainability initiatives since the pandemic started (Chua, 2020)

• 46% of U.S. shoppers consider eco-friendly packaging before making a purchase (Nishimura, 2020)