Defined: Also called "lithography", for mass-production printing in which the images on metal plates are transferred (offset) to rubber rollers for printing on paper or board stock.
Application: For high volume runs requiring photo quality (tight registration, high-graphic) at a reasonable cost.
Defined: also called "surface printing", where rubber or plastic plates print directly to material.
Application: For looser registration, less ink coverage & more simplistic print projects such as industrial applications where costs need to weigh equally against quality.
Defined: Process of transferring a digital computer-based image to print through laser or inkjet equipment
Application: Small runs or projects requiring continual changes to art layouts.
4-Color Process (CMYK = Cyan, Magenta, Yellow, Black)
Varnish: Transparent ink, printed inline, dries slow and is the least expensive
Aqueous (AQ): Water based coating, fast drying and environmentally safe
Ultraviolet (UV): Highest-gloss & rub resistance, bright, protects ink print/color and the most expensive. Can crack and peel at scores.
Mylar Film: High gloss and durable with protective laminated clear film layer
Reticulation: Coatings/overprint applied after print for effect (Ex Crackled & textured)
Stamping (Up) a 'raised' element into the material.
Stamping (In) a 'relief' or pressed element into the material.
Embossing a 'raised' element & laminating a film or foil to result in a 'spot' foil effect.
Using heat to deboss/stamp a film or foil material resulting in a 'spot' foil effect.